Orange Square
Arofa Keikicci, the little adventurer,
offers a small window for just a peek into Hawaii.
That is "Orange Square".
Designed in Tokyo
Every item is designed in a Tokyo studio,
where Arofa Keikicci traces the memories of Hawaii.
Aloha-inspired
A tiny, tiny story that began in Honolulu, Hawaii.
The beginning
Let me share a little about why I started Arofa Keikicci.
I am always busy.
Because I am a mom.
Moms are always busy.
I suddenly look at my son and see him dressed like a grown-up.
It is cute, I suppose.
But what kind of clothes would truly suit that bursting smile?
I took a trip to Hawaii while harboring this small concern.
Then I saw my son in an Aloha shirt there, and I realized,
"Ah, this is it."
This is how Arofa Keikicci was born.
Not a boy, nor a girl, but simply a small child
with eyes shining brightly, gazing at the sun, the sea, and the people of Hawaii.
That is Arofa Keikicci.
Designed for small bodies.
For example, after a good meal —
since little tummies don’t have strong muscles yet,
a slightly flared hem feels much more comfortable than something tight.
Round little shoulders move freely with drop sleeves,
and wide neck openings make dressing easy for big, curious heads.
Happy to look at, happy to wear — that’s our design.
Less words,
just “Aloha”.
Bumps, falls, and waking up too soon.
Even though life has just begun, there are so many challenges.
However, the world viewed through Orange Square is full of sparkle.
Come on, let's go out again today, into the Aloha world.
A touch of sustainability
A little sustainability that makes moms and dads just a little happier.
Kids outgrow clothes so quickly — so why not make them last a bit longer?
“Two Seasons, One Size.”
Designed to be worn not just this season, but the next.
A little roomy this year, perfectly fitting the next.
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Kids Aloha Collection launching in Spring 2026. Stay tuned for early access and updates via our newsletter or official social media.